Demographics and Media
The Post-News Colorado Women’s Expo offers exhibitors and sponsors the opportunity to showcase their products and services to thousands of women in the metro Denver area.
Of the women expected to attend:
- 75% are homeowners
- 70% are ages 35-55
- 50%+ have households incomes of $50,000 or more
- 85% purchase all products and services
- 91% directly purchase or influence the purchase of all homes
- Buy 90% of beauty and hygiene products
- Purchase two-thirds of vehicles and influence 80% or more of auto sales
- Control 89% of bank accounts
- Make 80% of health care decisions
*Sources: 2007 Scarborough Report; WOW Quick Facts: Women Diversity Best Practices; BWN: Business Women’s Network; and Tom Peters, co-author of In Search of Excellence
The Post-News Colorado Women’s Expo will be heavily promoted via an extensive multimedia campaign valued at over $500,000 to include:
Denver Post and Rocky Mountain News advertising*
Denver Post special section published in Sunday, April 20, 2008
Denver Post.com and Rocky Mountain News.com website advertising**
Direct mail to 50,000 targeted businesses and attendees
…and more!
*Combined, The Denver Post and Rocky Mountain News average over 1 million print readers every day (September 2007 Audit Bureau of Circulation). **DenverPost.com and RockyMountainNews.com rank #1 in Colorado with 31.4 million page views/month and 4.3 million unique visitors/month.
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Exhibitors
All booths include a free listing and/or advertisement in the show program published in The Denver Post and Rocky Mountain News. Prices start at just $1100. Larger booth and island positions available. Sponsorship opportunities also available. Reserve your booth Today! 303-932-8100
To view floorplans and avilable space please click here.
To view demographic and media information click here.
For exhibitor pricing and packages click here.
For exhibitor application click here. |
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